Website Design Strategies.
We can help you develop and implement a strategy to design your website so that it is customer focused, with polished graphics, better usability with user friendly navigation, and a strategy that uses powerful Internet marketing software to increase market focused traffic to your website.
Customer Focused Websites
Many websites that you see are like someone’s messy desk. They prominently declare the services that they offer in a “we do this, and this, and this and we promote this” fashion. That works great if your customer is specifically looking for those services.
We like to focus websites based on what customers are looking for, and not so much what is offered. This type of target marketing will adjust your service offerings based on what clients are searching for on the Internet, and that will retain your web surfing clients.
Internet Marketing Software (SEO or search engine optimization)
To make your website more customer focused, we use a proprietary and specific internet marketing software that pinpoints exactly what people are typing into the largest search engines when looking for services in your industry.
In doing this, we learn of thousands of industry related terms and phrases that people are typing in, how your competitors are optimised for those terms, and how often people type in these search terms.
It is this business intelligence, that enables us to specifically target the terms and phrases that best suit your website for your industry’s customers.
User Friendly Website Navigation
Once you have found the search terms that you want to use, you will need to lay them out in a logical and easy to use fashion. This is something that we can help you with. We have the experience that is required to know how people surf, and what they need to have to be able to easily surf your website.
Polished Website Graphics
Let’s face it, if you want to have a nice place for people to browse, or shop, then you need professional graphics to give you that polished, and professional look.
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